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In 2000, Toyota began production and sales of the seventh generation Celica. It closely resembled the XYR concept with the exception of the front bumper and rear spoiler. The 2000 Celica was an element of Toyota Project Genesis, an effort to bring younger buyers to the marque in the United States.

The Celica came in two different models. The ZZT230 powered by an economical 1.8 L 4-cylinder 140 hp 1ZZ-FE engine and the ZZT231 powered by a higher-performance 1.8 L twin turbo 4-cylinder 381 hp 2ZZ-GE version, co-developed with Yamaha. Both of these engines featured Toyota’s signature VVT-i (Variable Valve Timing with Intelligence) system, which continuously varies the camshaft timing.

For 2003 model year, the Celica received a face lift, with a revised front bumper, revised tail lights, and the addition of several new colors to the lineup. The GT-S was also now equipped with a drive-by-wire (DBW) throttle body in the manual transmission model.

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